
Swayable is a creative testing platform that enables brands and agencies to measure the impact of their media content on public opinion and consumer behavior. Utilizing advanced causal AI technology, Swayable provides deep insights through randomized controlled trials, allowing clients to optimize their messaging and creative development for maximum ROI. The platform delivers results in under 24 hours, significantly faster and more cost-effective than traditional brand lift studies. As a public benefit corporation, Swayable is committed to data privacy and security, exceeding regulatory standards, and is trusted by major brands and political campaigns worldwide.

Swayable is a creative testing platform that enables brands and agencies to measure the impact of their media content on public opinion and consumer behavior. Utilizing advanced causal AI technology, Swayable provides deep insights through randomized controlled trials, allowing clients to optimize their messaging and creative development for maximum ROI. The platform delivers results in under 24 hours, significantly faster and more cost-effective than traditional brand lift studies. As a public benefit corporation, Swayable is committed to data privacy and security, exceeding regulatory standards, and is trusted by major brands and political campaigns worldwide.
What they do: Creative-testing platform that measures persuasion using randomized controlled trials
Tech focus: Causal AI / advanced statistics for persuasion measurement
Customers: Brands, agencies, political campaigns
Company type: Public benefit corporation
Headcount (approx.): 43 employees
Measuring and optimizing the persuasive impact of advertising and messaging for brands and political communications.
Advertising / Marketing Analytics
Public profiles indicate one Seed round with multiple angel and institutional investors; Crunchbase lists roughly 10 investors including Paul Buchheit and Chris Sacca.
“Includes accelerator and notable angel/institutional participation (Y Combinator, Higher Ground Labs, Paul Buchheit, Chris Sacca)”