
Supponor is a technology company providing virtual advertising solutions for live sports broadcasting. Their AI-driven platform, AIR®, replaces in-stadium signage with targeted digital overlays, creating new revenue streams for sports rights holders. By offering unlimited feeds in any language with greater brand relevance, Supponor enhances fan engagement and maximizes advertising campaign effectiveness. Their technology is trusted by leading sports clubs, leagues, and federations worldwide, enabling them to generate significant revenue from TV-visible advertising.

Supponor is a technology company providing virtual advertising solutions for live sports broadcasting. Their AI-driven platform, AIR®, replaces in-stadium signage with targeted digital overlays, creating new revenue streams for sports rights holders. By offering unlimited feeds in any language with greater brand relevance, Supponor enhances fan engagement and maximizes advertising campaign effectiveness. Their technology is trusted by leading sports clubs, leagues, and federations worldwide, enabling them to generate significant revenue from TV-visible advertising.
What they do: AI-driven virtual advertising for live sports broadcasts (Supponor AIR®)
Headquarters / R&D: Headquartered in London with core R&D in Helsinki
Customers / partners: Deployed with major rights holders and leagues including Bundesliga and NHL
Recent event: Agreement to be acquired by TGI Sport (announced July 2024)
Size & funding: ~15 employees; total funding reported USD 37,840,000; last funding round Apr 29, 2016
Monetization of TV-visible in-stadium signage and delivering targeted advertising across live sports broadcasts.
2001
Sports technology / Advertising technology
Crunchbase lists a Series B on this date; Crunchbase records four funding rounds in total.
“Backed by sports-focused investors and VCs including Conor Venture Partners, Sports Investment Partners and Northzone; TGI Sport was a minority shareholder prior to announced acquisition”