
Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MarOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.

Conversion is a modern marketing automation and data platform for B2B teams. We unify Salesforce and customer data in one flexible model, then make it usable across every campaign and workflow. With two way CRM sync, warehouse sync, real time segmentation, and no code orchestration, teams can launch faster, stay clean as they scale, and measure what is working without stitching together tools. Built for high growth teams, Conversion helps MarOps and Demand Gen move from “push emails” to running a connected system across lifecycle, pipeline, and revenue. Trusted by 5,000+ businesses, including Abacum, Clay, HockeyStack, and 11x.
What they do: Multi-channel marketing automation and attribution platform for high-growth B2B teams
Headcount (approx.): 47 employees
Customers: Trusted by over 5,000 businesses
Recent financing: $28M Series A (Jul 30, 2025)
B2B marketing automation and multi-channel attribution
Marketing technology
$28M
~$2M
Reported prior to Series A
“Led by Abstract with participation from True Ventures, HOF Capital, Antler, and angels including OpenAI Startup Fund”
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