
Strella offers an AI-powered customer research platform that enables product teams to conduct user interviews and synthesize findings in hours instead of weeks. The platform assists in creating AI-generated discussion guides, recruiting participants globally, and scheduling interviews. It features AI-moderated interviews that can ask dynamic follow-up questions in multiple languages, with options for screen and video recording. Strella provides real-time analysis, allowing users to query data for instant insights, generate highlight reels, and maintain a consolidated research repository. The company emphasizes speed, scale, and actionable insights to drive smarter and faster decision-making.

Strella offers an AI-powered customer research platform that enables product teams to conduct user interviews and synthesize findings in hours instead of weeks. The platform assists in creating AI-generated discussion guides, recruiting participants globally, and scheduling interviews. It features AI-moderated interviews that can ask dynamic follow-up questions in multiple languages, with options for screen and video recording. Strella provides real-time analysis, allowing users to query data for instant insights, generate highlight reels, and maintain a consolidated research repository. The company emphasizes speed, scale, and actionable insights to drive smarter and faster decision-making.
What: AI-powered customer research platform that runs AI-moderated interviews and provides instant synthesis and video highlights
Founded: 2023
Headcount (evidence): 15
Recent funding: $14M Series A (Oct 2025) — total $18M
Qualitative user research / customer insights for product teams
2023
Data and Analytics
$4,000,000
Participation from Unusual Ventures and angel investors
$14,000,000
Participation from Decibel Partners, MVP Ventures, Future Back Ventures (Bain & Company), and 645 Ventures
“645 Ventures; Bessemer Venture Partners; Decibel Partners; Future Back Ventures (Bain & Company); MVP Ventures; Unusual Ventures”