
Stance Fitness is a UK and US-based company offering a strength training technology platform that combines hardware and software to provide personalized lifting insights. Their product includes a sensor device and an iOS app that tracks movement, rep speed, smoothness, and calculates intensity and reps in reserve using AI. The platform helps users improve performance sustainably by providing objective data to optimize training, including velocity-based training and readiness assessment. The company operates on a subscription and membership business model, offering lifetime and yearly memberships with hardware included. Stance targets strength athletes and gym users, with plans to expand exercise tracking and features such as video analysis and weight prediction. The company has over 100 active users and is developing Android support and additional exercise tracking capabilities.

Stance Fitness is a UK and US-based company offering a strength training technology platform that combines hardware and software to provide personalized lifting insights. Their product includes a sensor device and an iOS app that tracks movement, rep speed, smoothness, and calculates intensity and reps in reserve using AI. The platform helps users improve performance sustainably by providing objective data to optimize training, including velocity-based training and readiness assessment. The company operates on a subscription and membership business model, offering lifetime and yearly memberships with hardware included. Stance targets strength athletes and gym users, with plans to expand exercise tracking and features such as video analysis and weight prediction. The company has over 100 active users and is developing Android support and additional exercise tracking capabilities.
Product: Sensor hardware + iOS app that provides rep-level lifting metrics (rep speed, smoothness, intensity) and AI-based reps-in-reserve estimates
Business model: Subscription and membership plans (lifetime and yearly) with hardware included
Stage & investor: Pre-Seed; investor: Techstars
Funding: $120,000 total (round dated 2022-04-14)
Users & team: 100+ active users; ~8 employees
Platform: iOS app live; Android support in development
Strength training performance tracking and optimization
Fitness technology
120000.00 USD
“Techstars (listed investor)”