
SportAI is a B2B SaaS company revolutionizing sports technique and tactical analysis using AI, computer vision, machine learning, and biomechanical analysis. Their platform delivers instant, objective, and scalable sports technique analysis, game statistics, video highlights, and tactical breakdowns to sports organizations and businesses. The technology integrates into broadcasting, training facilities, and sports equipment brands to enhance coaching, fan engagement, and personalized product recommendations. SportAI has gained traction through partnerships and industry recognition, including winning a start-up pitch competition and securing funding, positioning it as a key innovator in sports technology.

SportAI is a B2B SaaS company revolutionizing sports technique and tactical analysis using AI, computer vision, machine learning, and biomechanical analysis. Their platform delivers instant, objective, and scalable sports technique analysis, game statistics, video highlights, and tactical breakdowns to sports organizations and businesses. The technology integrates into broadcasting, training facilities, and sports equipment brands to enhance coaching, fan engagement, and personalized product recommendations. SportAI has gained traction through partnerships and industry recognition, including winning a start-up pitch competition and securing funding, positioning it as a key innovator in sports technology.
Founded / HQ: December 2023 — Oslo, Norway
What they do: B2B AI platform using computer vision and ML to deliver instant technique and tactical analysis from video (SportAI Open + enterprise/API integrations)
Primary customers: Clubs/coaches/players, academies/federations, streaming/broadcast platforms, equipment brands/retailers
Funding highlights: Pre-seed (8 MNOK), Seed $1.8M (Aug 2024), $805K grant (Jan 2025), $3M oversubscribed round (Nov 2025)
Notable partnerships & signals: Partnership with MATCHi; participation from strategic investors and sports figures (e.g., Casper Ruud, Magnus Carlsen)
Scalable, objective sports technique and tactical analysis from video to improve coaching, fan engagement, and product personalization.
2023
Sports technology / B2B sports tech
8 MNOK
Early-stage investors included Magnus Carlsen.
1.8M USD
Other participants reported: /MP Pensjon, Dekel Valtzer, Sverre Munck.
805K USD (9.1M NOK)
Announced as grant-backed funding supported by Innovation Norway and the Eurostars program.
3.0M USD
Round included participation from tennis player Casper Ruud; Endre Holen invested and joined as Chairman.
“Backed by a mix of venture investors (Skyfall Ventures, Altitude Capital), grant funders (Innovation Norway, Eurostars), and strategic/celebrity participants (Casper Ruud, Magnus Carlsen).”