
Spoonful is a diet-friendly food discovery platform that offers a dietitian-backed food scanner and a crowd-sourced catalog to help users find products that match their dietary needs. The app supports over 20 popular diets including gluten free, low FODMAP, and common allergens. Users can scan barcodes or submit photos to get product advice powered by Spoonful AI, and receive substitute recommendations based on taste and popularity. Spoonful operates on a subscription model with free and paid plans, providing unlimited scans and searches for subscribers. The company is guided by clinical experts worldwide and aims to make food shopping easier and healthier for people with diet-related health conditions.

Spoonful is a diet-friendly food discovery platform that offers a dietitian-backed food scanner and a crowd-sourced catalog to help users find products that match their dietary needs. The app supports over 20 popular diets including gluten free, low FODMAP, and common allergens. Users can scan barcodes or submit photos to get product advice powered by Spoonful AI, and receive substitute recommendations based on taste and popularity. Spoonful operates on a subscription model with free and paid plans, providing unlimited scans and searches for subscribers. The company is guided by clinical experts worldwide and aims to make food shopping easier and healthier for people with diet-related health conditions.
What it is: Diet-friendly food discovery mobile app for people with special diets and diet-related health conditions.
Core product: Dietitian-backed barcode/photo scanner and crowd-sourced catalog with AI-powered product advice and substitute recommendations.
Scale & coverage: Supports 20+ diets and reports 700,000+ products in its database; claims ~90% coverage of products scanned in the US.
Business model: Freemium subscription model; paid plans offer unlimited scans and searches.
Founders: Deepa Krishnan (Co‑Founder / CEO) and Sam Laber (Co‑Founder / CMO).
Financing signal: A $500k round dated June 2020; investors listed include Operate Venture Studio, Precursor Ventures, and Carey Ransom.
Helping people with special diets and diet-related health conditions identify compliant foods while grocery shopping and planning meals.
2018
Consumer mobile app
500000.00
Round dated June 2020 for $500,000; company listings also show investors including Precursor Ventures and Carey Ransom and indicate multiple rounds across the company's history.
“Investors listed include Operate Venture Studio, Precursor Ventures, and Carey Ransom.”