
Spoon Guru is an AI-powered platform designed to enhance the shopping experience for consumers with specific dietary needs. By analyzing product data and customer behavior, Spoon Guru enables retailers to offer personalized product discovery, accurate filtering, and relevant recommendations. This leads to increased conversion rates, higher customer spend, and improved loyalty. The company's AI technology can tag products with detailed dietary information, including allergies, lifestyle diets, and health goals, making it easier for shoppers to find suitable foods and for retailers to optimize their offerings. Spoon Guru aims to transform the food retail industry by making shopping smarter, healthier, and more sustainable.

Spoon Guru is an AI-powered platform designed to enhance the shopping experience for consumers with specific dietary needs. By analyzing product data and customer behavior, Spoon Guru enables retailers to offer personalized product discovery, accurate filtering, and relevant recommendations. This leads to increased conversion rates, higher customer spend, and improved loyalty. The company's AI technology can tag products with detailed dietary information, including allergies, lifestyle diets, and health goals, making it easier for shoppers to find suitable foods and for retailers to optimize their offerings. Spoon Guru aims to transform the food retail industry by making shopping smarter, healthier, and more sustainable.
Founded: 2015
Headquarters: London, England
Product: AI-powered nutrition intelligence for personalised food discovery
Notable partners: Tesco; Woolworths; Albert Heijn
Known funding: Seed (2017) and Series A (Sep/Oct 2020)
Food retail — helping consumers with allergies, lifestyle diets and health goals find appropriate products; improving retailer product discovery and personalization.
2015
Food retail / Nutrition technology
Series A reported Sep/Oct 2020; described as multi-million dollar round
“W23 (Woolworths Group venture arm) and NJF Capital”