
Spectrm is a conversational marketing automation platform that enables consumer brands to engage and convert customers through AI chatbots on popular messaging channels like WhatsApp, Facebook Messenger, and Instagram DMs. The platform differentiates itself with its omnichannel messaging capabilities, allowing brands to build personalized customer relationships and drive sales through meaningful interactions. With a focus on zero-party data, Spectrm helps brands create hyper-personalized segments and automate re-engagement, resulting in significant increases in conversion rates and customer loyalty. The company serves various industries, including automotive, retail, and telecommunications, and has established a strong market position by delivering measurable results for its clients.

Spectrm is a conversational marketing automation platform that enables consumer brands to engage and convert customers through AI chatbots on popular messaging channels like WhatsApp, Facebook Messenger, and Instagram DMs. The platform differentiates itself with its omnichannel messaging capabilities, allowing brands to build personalized customer relationships and drive sales through meaningful interactions. With a focus on zero-party data, Spectrm helps brands create hyper-personalized segments and automate re-engagement, resulting in significant increases in conversion rates and customer loyalty. The company serves various industries, including automotive, retail, and telecommunications, and has established a strong market position by delivering measurable results for its clients.
What they do: Conversational marketing platform that builds AI chatbots for messaging channels (WhatsApp, Facebook Messenger, Instagram DMs)
HQ & founding: Berlin; founded 2015–2016
Customers: Enterprise consumer brands (examples include Ford, KLM, Renault)
Recent funding: $6.5M Series B announced June 6, 2023
Conversational marketing and customer engagement for consumer brands across messaging channels.
2016
Marketing technology / SaaS
$3,000,000
$6,500,000
Participants included LHV Global, BDMI, North Base Media and investor Jens Schumann
“Backed by VC firms (3TS Capital Partners, Runa Capital) with participation from growth/strategic investors”