
Spangle AI is an agentic AI platform designed specifically for e-commerce, delivering self-optimizing, one-to-one shopping experiences that adapt in real-time to consumer engagement. Powered by its proprietary ProductGPT, a large product model that integrates context, consumer interactions, and merchant data, Spangle autonomously maximizes revenue for retailers by providing relevant, scalable, and privacy-conscious shopping journeys. The company targets retail brands and DTC companies, leveraging deep AI and commerce expertise to enhance customer experience and operational efficiency. Spangle has raised $6 million in seed funding from Madrona Ventures and Streamline Ventures and has demonstrated significant impact on conversion rates and revenue for clients like Anne Klein and SPARC Brands, positioning itself as a trusted AI partner for consumer-centric brands in the competitive retail market.

Spangle AI is an agentic AI platform designed specifically for e-commerce, delivering self-optimizing, one-to-one shopping experiences that adapt in real-time to consumer engagement. Powered by its proprietary ProductGPT, a large product model that integrates context, consumer interactions, and merchant data, Spangle autonomously maximizes revenue for retailers by providing relevant, scalable, and privacy-conscious shopping journeys. The company targets retail brands and DTC companies, leveraging deep AI and commerce expertise to enhance customer experience and operational efficiency. Spangle has raised $6 million in seed funding from Madrona Ventures and Streamline Ventures and has demonstrated significant impact on conversion rates and revenue for clients like Anne Klein and SPARC Brands, positioning itself as a trusted AI partner for consumer-centric brands in the competitive retail market.
What they do: Agentic AI platform (ProductGPT) that personalizes post-click e-commerce experiences in real time
Headquarters & founding: Seattle; founded in 2024
Leadership: Founder & CEO: Maju Kuruvilla; co‑founders include Fei Wang and Yufeng Gou
Employees: 11
Known funding: $6M seed (reported)
Personalization and conversion optimization for e-commerce retailers and direct-to-consumer brands.
2024
E-commerce / AI
$6,000,000.00
Investors reported include Madrona Ventures and Streamlined Ventures
“Backed by venture firms including Madrona Ventures, Streamlined Ventures, NewRoad Capital Partners, and DNX Ventures”