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The operating system for customer insights, built for modern consumer brands on Shopify.

The operating system for customer insights, built for modern consumer brands on Shopify.
What they do: Operating system for customer insights and personalised product discovery for consumer brands (skincare, bodycare, haircare)
Founded / HQ: Founded 2022, London, England
Stage / funding: Pre-seed / Seed round closed Mar 2023 (£1.8M reported)
Founders: Kristin Cardwell and Alex Beyer
Customer insights and product validation for beauty and consumer brands
2022
Beauty / beauty‑tech; consumer insights
£1,800,000
Round reported as Pre-Seed in some sources and Seed in others; investors include a group of angel and institutional backers.
“Investors include Playfair Capital and Vorwerk Ventures alongside multiple angel investors”
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