
Sotira is a US-based company founded in 2024 that specializes in enabling brands, manufacturers, and retailers to sell their overstock or short-dated inventory into the off-price retail market. By facilitating these transactions, Sotira helps businesses unlock cash, free up storage space, and access new markets. The platform operates by connecting suppliers with buyers in the secondary market, streamlining the process of offloading and monetizing unsold or expiring products. Sotira handles freight compliance, purchasing paperwork, and offers automated negotiation for both sellers and buyers. The company has successfully rerouted millions of pounds of unsold inventory from landfills and has been recognized with awards such as 1st place at Shoptalk and the Reverse Logistics Association conference, and 2nd place at the AWS Startup Competition. Sotira is backed by Silicon Valley investors and aims to revolutionize the secondary market by bringing the liquidation process online.

Sotira is a US-based company founded in 2024 that specializes in enabling brands, manufacturers, and retailers to sell their overstock or short-dated inventory into the off-price retail market. By facilitating these transactions, Sotira helps businesses unlock cash, free up storage space, and access new markets. The platform operates by connecting suppliers with buyers in the secondary market, streamlining the process of offloading and monetizing unsold or expiring products. Sotira handles freight compliance, purchasing paperwork, and offers automated negotiation for both sellers and buyers. The company has successfully rerouted millions of pounds of unsold inventory from landfills and has been recognized with awards such as 1st place at Shoptalk and the Reverse Logistics Association conference, and 2nd place at the AWS Startup Competition. Sotira is backed by Silicon Valley investors and aims to revolutionize the secondary market by bringing the liquidation process online.
Founded: 2024
Headquarters: San Francisco, CA
Product: AI-enabled B2B marketplace + SaaS to match overstock/short-dated inventory sellers with vetted buyers
Target categories: Ambient food & beverage, cosmetics, health & wellness
Recent funding: $2.0M (pre-seed/seed)
Liquidation and secondary-market monetization for overstock and short-dated inventory.
2024
B2B marketplace / SaaS; retail logistics / reverse logistics
$2,000,000
Round reported as pre-seed; company blog references close and media coverage
“Some Capital; Night Capital; Unusual Ventures; Ritual Capital; Commerce Ventures”