We are on a mission to breathe new life into billions of old toy bricks by helping to reuse them in a fun, affordable, and sustainable way.
We are on a mission to breathe new life into billions of old toy bricks by helping to reuse them in a fun, affordable, and sustainable way.
Product: AI-assisted service that analyzes mixed used LEGO-compatible bricks, identifies restorable sets, optionally sources missing parts, and sorts bricks into ready-to-build sets
Legal / HQ: Operated by BR1CK UAB, based in Kaunas district, Lithuania
Founding / Launch: Launched May 2023
Technology focus: Computer vision / AI for sorting and set identification
Funding signal: Pre-seed rounds reported (examples: €1.15M in 2024; €1.5M on 2025-05-01; earlier €200k in 2023)
Reuse and restoration of toy building bricks; reducing waste and extending lifecycle of building-brick inventories using AI-enabled sorting.
2023
AI-powered reuse / circular economy for toy building bricks
€200,000
Reported as an early funding round on a public database (linked to a founder profile).
€1,150,000
Reported by a third-party database as a 2024 pre-seed round led by FIRSTPICK.
€1,500,000
Reported on a public database as a May 1, 2025 pre-seed round with multiple investors named.
“Pre-seed round(s) include a lead investor named FIRSTPICK and multiple individual angel investors listed across funding databases”