
SOORT is an AI-powered online shopping concierge based in Switzerland that personalizes product recommendations by analyzing user preferences including style, budget, and sustainability. It aggregates thousands of products from trusted shops, including new, second-hand, and rentable items, to provide tailored, sustainable shopping choices. The platform collaborates with prestigious universities and ethical brands globally to integrate cutting-edge AI research and promote responsible consumption. SOORT offers a commission-free model for shops, providing exclusive visibility and AI-driven product exposure. It has gained recognition as Most Innovative Company of the Year and Best Tech Startup among 62 countries, positioning itself as a pioneer in AI-driven, sustainable e-commerce.

SOORT is an AI-powered online shopping concierge based in Switzerland that personalizes product recommendations by analyzing user preferences including style, budget, and sustainability. It aggregates thousands of products from trusted shops, including new, second-hand, and rentable items, to provide tailored, sustainable shopping choices. The platform collaborates with prestigious universities and ethical brands globally to integrate cutting-edge AI research and promote responsible consumption. SOORT offers a commission-free model for shops, providing exclusive visibility and AI-driven product exposure. It has gained recognition as Most Innovative Company of the Year and Best Tech Startup among 62 countries, positioning itself as a pioneer in AI-driven, sustainable e-commerce.
Headquarters: Zurich, Switzerland
Founded: December 2022
Product: AI-powered shopping concierge focused on sustainable consumption
Employee count: 6
Recent funding: Convertible Note closed Dec 20, 2024
Sustainable e-commerce and responsible consumption discovery
2022
E-commerce; Sustainability-focused consumer technology
Most recent round listed on company profiles