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Companies spend $15bn annually on talent acquisition in the US. The most important metric in performance recruitment advertising is the conversion from the paid click on the job platform to the…

Companies spend $15bn annually on talent acquisition in the US. The most important metric in performance recruitment advertising is the conversion from the paid click on the job platform to the…
Product: AI-driven integrated apply flow that submits verified candidate applications directly to employers' ATS without engineering integration
Value prop: Claims ~5x higher click-to-application conversion (from ~5% to ~26%) via AI agents and two-factor verification
Business model: Pay-for-performance (CPC or CPA) with no engineering integration and no minimum budgets
Founding team: Co‑founded by Mikhil Raja, Francesco Masia, and Francesca Boccolini
Reported early-stage rounds including a £1.0m seed (Apr 2018) and a $5.5m round (Dec 2021) with investors such as Ufi Ventures
Performance recruitment advertising; low conversion from job ad click to completed application due to redirection and candidate abandonment.
Technology, Information and Internet
£1.0m
Recorded by Dealroom as a seed round
$5.5m
Recorded by Dealroom; investors named in profiles include TMT Investments, Ufi Ventures and Triple Point Ventures
“Backed by multiple venture investors including Ufi Ventures and others (reports list seven investors on public profiles)”
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