
Sommify is an AI sommelier that enhances wine sales through memorable experiences. Leveraging over 20 years of expertise from world-class sommelier Julie Dupouy, the company offers a plug-and-play solution that automates the creation of offers and materials for wine distributors. Their business model includes subscription services for agents, providing unlimited offers and customer interactions. Sommify has demonstrated proven ROI, with a notable 40% conversion rate of Tesco recipe shoppers into wine purchasers, positioning itself as a leader in the digital transformation of the wine industry.

Sommify is an AI sommelier that enhances wine sales through memorable experiences. Leveraging over 20 years of expertise from world-class sommelier Julie Dupouy, the company offers a plug-and-play solution that automates the creation of offers and materials for wine distributors. Their business model includes subscription services for agents, providing unlimited offers and customer interactions. Sommify has demonstrated proven ROI, with a notable 40% conversion rate of Tesco recipe shoppers into wine purchasers, positioning itself as a leader in the digital transformation of the wine industry.
What they do: AI sommelier tools to help wine distributors, retailers and on‑trade businesses increase wine sales and automate wine pairing/recommendations
Headquarters: Helsinki, Finland
Founded: April 2021
Team size: 8 employees
Notable traction: 40% conversion of Tesco recipe shoppers into wine purchasers (reported ROI case)
Funding: Pre‑Seed round announced Oct 1, 2022
Digital transformation of wine sales — automating pairing/recommendation tasks and improving conversion for distributors, retailers and on‑trade businesses.
2021
Wine technology; B2B retail technology; Artificial Intelligence
Investors named include Gorilla Capital, Heino Group, Stefan Lindberg and Thomas Enckell; amount not disclosed in available evidence.
“Beverage-focused and angel investors participated in pre-seed round”