
SOMI is a social shopping app that combines AI-driven personalization with product aggregation, allowing users to shop with friends and discover products that reflect their style. The platform aims to make shopping fun and time-saving, providing a unique experience that encourages social interaction during the shopping process. With a user-friendly interface and engaging features, SOMI positions itself as a leader in the social commerce space, appealing to a modern audience looking for a collaborative shopping experience.

SOMI is a social shopping app that combines AI-driven personalization with product aggregation, allowing users to shop with friends and discover products that reflect their style. The platform aims to make shopping fun and time-saving, providing a unique experience that encourages social interaction during the shopping process. With a user-friendly interface and engaging features, SOMI positions itself as a leader in the social commerce space, appealing to a modern audience looking for a collaborative shopping experience.
Product: AI-driven social shopping app focused on fashion with a swipe + chat stylist and a user-controlled "style passport"
Users / engagement: Company reports >25,000 users and 2M+ swipes
Funding: Pre-Seed announced Jan 25, 2025; investors include Unshackled Ventures and Vijay Talwar
Location / entity: San Francisco; legal name MISOL AI Inc (as listed)
Social commerce and personalized fashion discovery
2024
E-commerce / Social commerce / Fashion tech
Round lists Unshackled Ventures and Vijay Talwar as investors; Crunchbase indicates amount is obfuscated.
“Investors include Unshackled Ventures and angel investor Vijay Talwar”