
Solsten is a Berlin-based AI company specializing in consumer insights through psychological data to enhance marketing, product, and creative decisions. Their platform leverages the world's largest psychological dataset representing 3.4 billion people to provide actionable, on-demand consumer insights, user segmentation, creative optimization, and market validation. Solsten's products, including Elaris, Traits, and Navigator, enable brands to create personalized content and experiences that resonate deeply with audiences by understanding their core psychological makeup. The company serves industries such as gaming, health, and Web3, with a strong focus on improving user engagement, retention, and lifetime value through data-driven, human-centered insights. Founded in 2018, Solsten has impacted over 100 games and 107 million players, positioning itself as a leader in psychological audience intelligence and AI-powered marketing solutions.

Solsten is a Berlin-based AI company specializing in consumer insights through psychological data to enhance marketing, product, and creative decisions. Their platform leverages the world's largest psychological dataset representing 3.4 billion people to provide actionable, on-demand consumer insights, user segmentation, creative optimization, and market validation. Solsten's products, including Elaris, Traits, and Navigator, enable brands to create personalized content and experiences that resonate deeply with audiences by understanding their core psychological makeup. The company serves industries such as gaming, health, and Web3, with a strong focus on improving user engagement, retention, and lifetime value through data-driven, human-centered insights. Founded in 2018, Solsten has impacted over 100 games and 107 million players, positioning itself as a leader in psychological audience intelligence and AI-powered marketing solutions.
Founded: 2018
Headquarters: Berlin, Germany
Product focus: Psychology-first consumer insights (Traits, Navigator, Elaris)
Customers / reach: 100+ games; 107M+ players
Total funding: USD 38,600,000 (as of 2022-08-18)
Audience intelligence and consumer insights for marketing, product, and creative teams using psychological data.
2018
Consumer insights / Audience intelligence / AI
Most recent announced round per evidence; investor syndicate includes multiple firms.
“Backed by a syndicate including Konvoy, Washington Harbour Partners, Warburg Serres Investments, Sisu Game Ventures, Inventure, GFR Fund, Galaxy Interactive, Dentsu Ventures, Bascom Ventures”