
Social Lens Research is a digital insights agency that helps organizations better understand, reach, and engage their customers, employees, and suppliers. They specialize in qualitative analysis, online interviews, virtual focus groups, and co-creation sessions, with expertise in digital and emerging technologies like AI, IoT, and the Metaverse. The company focuses on trackable audiences including Millennials, Gen-Z, luxury buyers, and various multicultural groups. Their Lens Library platform offers a syndicated cultural lens video library with nearly 10,000 authentic video profiles to provide deeper and ongoing insights at a lower cost, utilizing AI video analytics and automated theme analysis for real-time data. They aim to help organizations build empathy, drive innovation, and create resonant stories by understanding diverse consumer experiences.

Social Lens Research is a digital insights agency that helps organizations better understand, reach, and engage their customers, employees, and suppliers. They specialize in qualitative analysis, online interviews, virtual focus groups, and co-creation sessions, with expertise in digital and emerging technologies like AI, IoT, and the Metaverse. The company focuses on trackable audiences including Millennials, Gen-Z, luxury buyers, and various multicultural groups. Their Lens Library platform offers a syndicated cultural lens video library with nearly 10,000 authentic video profiles to provide deeper and ongoing insights at a lower cost, utilizing AI video analytics and automated theme analysis for real-time data. They aim to help organizations build empathy, drive innovation, and create resonant stories by understanding diverse consumer experiences.
Location: Washington, D.C.
Core product: Lens Engage video research platform and Lens Library ethnographic video library
Employees: About 1–10 (listed as 9 in snapshot)
Funding signal: Grant round with Amazon Business listed as lead
Customer and cultural insights, qualitative research, ethnography, and engagement of hard-to-reach diverse audiences.
Market research / Insights
20000.00
Crunchbase lists a grant round with Amazon Business as lead; snapshot lists total funding amount and last funding date.
“Amazon Business led a grant round”