Social Lens Research
Social Lens Research is a digital insights agency that helps organizations better understand, reach, and engage their customers, employees, and suppliers. They specialize in qualitative analysis, online interviews, virtual focus groups, and co-creation sessions, with expertise in digital and emerging technologies like AI, IoT, and the Metaverse. The company focuses on trackable audiences including Millennials, Gen-Z, luxury buyers, and various multicultural groups. Their Lens Library platform offers a syndicated cultural lens video library with nearly 10,000 authentic video profiles to provide deeper and ongoing insights at a lower cost, utilizing AI video analytics and automated theme analysis for real-time data. They aim to help organizations build empathy, drive innovation, and create resonant stories by understanding diverse consumer experiences.
Social Lens Research
Social Lens Research is a digital insights agency that helps organizations better understand, reach, and engage their customers, employees, and suppliers. They specialize in qualitative analysis, online interviews, virtual focus groups, and co-creation sessions, with expertise in digital and emerging technologies like AI, IoT, and the Metaverse. The company focuses on trackable audiences including Millennials, Gen-Z, luxury buyers, and various multicultural groups. Their Lens Library platform offers a syndicated cultural lens video library with nearly 10,000 authentic video profiles to provide deeper and ongoing insights at a lower cost, utilizing AI video analytics and automated theme analysis for real-time data. They aim to help organizations build empathy, drive innovation, and create resonant stories by understanding diverse consumer experiences.