
Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. Companies like Burberry, Strava, Auto Trader, and DPG Media use Snowplow to collect and manage real-time, structured and unstructured behavioral data governed in their cloud data platform. Thousands of companies rely on Snowplow worldwide to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, optimize differentiated customer experiences, and detect fraud. Learn more at www.snowplow.io.

Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. Companies like Burberry, Strava, Auto Trader, and DPG Media use Snowplow to collect and manage real-time, structured and unstructured behavioral data governed in their cloud data platform. Thousands of companies rely on Snowplow worldwide to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, optimize differentiated customer experiences, and detect fraud. Learn more at www.snowplow.io.
What they do: Customer data infrastructure for event-level behavioral data and real-time pipelines
Founded: 2012
Founders: Alex (Alexander) Dean and Yali Sassoon
Notable funding: Series B $40M led by NEA (Jun 30, 2022); total funding ~$55M
Scale claims: 2M+ websites & apps; 1T+ events processed monthly
Customer behavioral data capture, validation, enrichment, and delivery to cloud data platforms for analytics and AI.
2012
Data Infrastructure and Analytics
40,000,000
Existing investors Atlantic Bridge and MMC participated; total funding reported at ~$55M after the round.
“NEA led Series B; participation from Atlantic Bridge and MMC”
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