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Snowplow
Snowplow turns raw event and behavioral signals into AI-ready customer context to power analytics, personalization, and fraud detection. It collects and processes event-level data in real time,…
Snowplow
Snowplow turns raw event and behavioral signals into AI-ready customer context to power analytics, personalization, and fraud detection. It collects and processes event-level data in real time,…
TL;DR
What they do: Customer data infrastructure delivering real-time, validated event-level behavioral data for analytics and AI
Founding: Founded circa 2012 by Alex Dean and Yali Sassoon
Scale signals: Claims: 2M+ websites & apps, 1T+ events processed monthly
Recent funding: Raised $40M Series B (June 2022) led by NEA
Company Overview
Problem Domain
Behavioral/clickstream data collection, validation, enrichment, and real-time streaming into cloud data platforms for analytics and AI.
Founded
2012
Industry
Data Infrastructure and Analytics
Funding Track Record
$40,000,000
Series B included participation from Atlantic Bridge and MMC
Investor Signal
“Raised institutional venture funding led by NEA with participation from Atlantic Bridge and MMC; other investors referenced include Databricks Ventures”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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