
Smplicare is a personalized coaching app designed for healthy aging, utilizing AI and the Age Well Index to empower users with knowledge and skills for maintaining independence and pursuing passions. The platform offers a comprehensive wellness program that includes personalized profiles, weekly health reports, and practical tips based on extensive research and community feedback, ensuring users can continue to engage in activities they love with the support of technology. Smplicare's unique approach combines data-driven insights with user-friendly technology, positioning it as a leader in the wellness coaching market for older adults.

Smplicare is a personalized coaching app designed for healthy aging, utilizing AI and the Age Well Index to empower users with knowledge and skills for maintaining independence and pursuing passions. The platform offers a comprehensive wellness program that includes personalized profiles, weekly health reports, and practical tips based on extensive research and community feedback, ensuring users can continue to engage in activities they love with the support of technology. Smplicare's unique approach combines data-driven insights with user-friendly technology, positioning it as a leader in the wellness coaching market for older adults.
Sector: Age‑tech / digital health (healthy ageing, fall‑risk coaching)
Headquarters: Edinburgh, United Kingdom
Founded: June 2021
Team size (approx): 8 employees
Funding (reported): Grants and private funding; total reported ~USD 940,000
Ageing-in-place, fall-risk prediction, healthy ageing and remote wellbeing coaching for older adults
2021
Health technology / Age‑tech
£750,000
Reported backing for a large‑scale study in August 2022; public profiles also list grants and institutional/private investors including Manulife Financial.
“Manulife Financial (reported among named investors/lead funders)”