
Smoothly is a subscription-based service for growth companies and marketers, launched in 2017, that focuses on creating and publishing high-quality marketing content consistently. The company operates in five Nordic countries, offering content creation in Finnish, English, Swedish, Norwegian, and Danish. Smoothly combines a network of hundreds of vetted, industry-specific freelance content creators with a digital collaboration platform and AI-based content creation tools. Their business model is a monthly subscription with tiered pricing based on service hours and content types, offering a flexible and cost-effective solution compared to traditional agencies. They aim to accelerate growth for businesses by maintaining a competitive edge through efficient content marketing.

Smoothly is a subscription-based service for growth companies and marketers, launched in 2017, that focuses on creating and publishing high-quality marketing content consistently. The company operates in five Nordic countries, offering content creation in Finnish, English, Swedish, Norwegian, and Danish. Smoothly combines a network of hundreds of vetted, industry-specific freelance content creators with a digital collaboration platform and AI-based content creation tools. Their business model is a monthly subscription with tiered pricing based on service hours and content types, offering a flexible and cost-effective solution compared to traditional agencies. They aim to accelerate growth for businesses by maintaining a competitive edge through efficient content marketing.
Founded / HQ: 2017; Espoo, Finland (Smoothly Oy)
What they do: Subscription-based content system for B2B marketers combining vetted freelance creators, a digital collaboration platform, and AI/ML content tools
Scale & coverage: Operates in 5 Nordic countries; 250+ content creators; content in Finnish, English, Swedish, Norwegian, Danish
Leadership: CEO & Co‑Founder: Jarkko Aaltonen
Funding: Seed round led by Gorilla Capital; total funding recorded as 300000.00 USD; last round dated 2021-03-01
B2B content marketing and content operations for Nordic markets
2017
Marketing technology
300000.00