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Smartway
Smartway, founded in 2012, is dedicated to reducing food waste through its innovative Food Waste Management System (FWMS) and Fresh Operating System. These AI-driven platforms help retailers manage…
Smartway
Smartway, founded in 2012, is dedicated to reducing food waste through its innovative Food Waste Management System (FWMS) and Fresh Operating System. These AI-driven platforms help retailers manage…
TL;DR
Founded: 2012 — Saint-Herblain, France
Product: AI-driven Food Waste Management System and Fresh Operating System for grocery retailers
Impact: Reports ~420M products saved and $175M+ additional profit for retailers
Funding: €10M Series A led by Supernova Invest; also secured a €1.4M i‑Nov grant/advance
Founders: Paul-Adrien Menez; Christophe Menez (Dealroom also lists Nicolas Pieuchot)
Company Overview
Problem Domain
Food waste and perishables management in grocery/retail (near-expiry product detection, decisioning, donation and fresh ordering).
Founded
2012
Industry
Retail technology
Tech Stack
Funding Track Record
€10,000,000
Round led by Supernova Invest with participation from Evolem Start, Holnest, IDIA Capital Investissement and UNEXO (Crédit Agricole group); announced alongside rebrand from Zéro-Gâchis to Smartway.
€1,400,000
Award through the i‑Nov Innovation Competition under France 2030 (split between grant and repayable advance; non-dilutive).
Investor Signal
“Series A led by Supernova Invest with participation from French investor groups including Evolem Start, Holnest, IDIA Capital Investissement and UNEXO (Crédit Agricole group).”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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