
Smartocto is a smart content analytics company that provides editorial analytics systems designed for newsrooms, storytellers, and content creators. Their platform offers real-time content analytics, AI-powered smart tips, A/B testing tools, customizable dashboards, and unique content performance scoring aligned with major publishing business models. The company helps media organizations optimize content relevance, impact, and profitability by turning data into actionable insights. With over 300 newsrooms globally using their system, Smartocto supports data-driven editorial decision-making and content strategy enhancement. They operate internationally with offices in the Netherlands, Serbia, and the United States, serving major media companies worldwide.

Smartocto is a smart content analytics company that provides editorial analytics systems designed for newsrooms, storytellers, and content creators. Their platform offers real-time content analytics, AI-powered smart tips, A/B testing tools, customizable dashboards, and unique content performance scoring aligned with major publishing business models. The company helps media organizations optimize content relevance, impact, and profitability by turning data into actionable insights. With over 300 newsrooms globally using their system, Smartocto supports data-driven editorial decision-making and content strategy enhancement. They operate internationally with offices in the Netherlands, Serbia, and the United States, serving major media companies worldwide.
What they do: Editorial and content analytics platform for newsrooms and publishers
Customers: 300+ newsrooms globally
Offices: Netherlands, Serbia, United States
Funding signal: Seed round announced May 1, 2020; investor consortium including Eleven Ventures
Newsroom and publisher content analytics and audience-informed editorial decisioning
2014
Media analytics / Newsroom software
Seed round associated with 2020 merger; company site names a consortium of investors backing the merged company
“Consortium including North Base Media, Eleven, Neveq, V-Ventures and South Central Ventures”