
Smartfluence helps brands and advertisers find, verify, and manage social media influencers to run measurable campaigns. It uses machine learning and AI to match brands with influencers via multi-variable models, detect fake followers, predict campaign performance, and compute algorithmic pricing for influencer services. The product is a B2B SaaS platform offering campaign management, analytics, and an account exchange component for pricing and valuation. Smartfluence serves marketing teams and agencies scaling influencer programs and provides analytics-driven workflows for campaign optimization.

Smartfluence helps brands and advertisers find, verify, and manage social media influencers to run measurable campaigns. It uses machine learning and AI to match brands with influencers via multi-variable models, detect fake followers, predict campaign performance, and compute algorithmic pricing for influencer services. The product is a B2B SaaS platform offering campaign management, analytics, and an account exchange component for pricing and valuation. Smartfluence serves marketing teams and agencies scaling influencer programs and provides analytics-driven workflows for campaign optimization.
Business: ML-powered influencer marketing SaaS for matching, verification, campaign management, and pricing
Founded: 2018
Headquarters: New York, New York, United States
Founders: David Ko; Siddharth Kumar
Funding: Seed (lead: PACA Ventures); disclosed total funding: 2,150,000 USD
Influencer marketing inefficiency and fraud; matching brands with appropriate influencers and measuring campaign ROI.
2018
Advertising
“Seed round led by PACA Ventures”