
Smadex is a programmatic advertising platform (DSP) focused on user acquisition, retargeting, Connected TV (CTV), and brand awareness campaigns. Designed for marketers prioritizing performance, Smadex offers a mobile-first, privacy-centric approach utilizing contextual targeting and customizable machine learning algorithms. The platform provides transparency through its Multidimensional Reporting Tool and works with a vast network of high-quality apps globally. Smadex is a business unit of Entravision Communications (NYSE: EVC), a publicly listed advertising and media company with significant revenue and EBITDA. They also offer Mobile Subscription Services via Direct Carrier Billing.

Smadex is a programmatic advertising platform (DSP) focused on user acquisition, retargeting, Connected TV (CTV), and brand awareness campaigns. Designed for marketers prioritizing performance, Smadex offers a mobile-first, privacy-centric approach utilizing contextual targeting and customizable machine learning algorithms. The platform provides transparency through its Multidimensional Reporting Tool and works with a vast network of high-quality apps globally. Smadex is a business unit of Entravision Communications (NYSE: EVC), a publicly listed advertising and media company with significant revenue and EBITDA. They also offer Mobile Subscription Services via Direct Carrier Billing.
Headquarters: Barcelona, Catalonia, Spain
Founded: 2011
Product: Mobile-first demand-side platform (DSP) for user acquisition, retargeting, CTV, and brand campaigns
Acquirer / Parent: Entravision Communications (acquired June 2018)
Programmatic advertising and mobile user acquisition in privacy-constrained environments
2011
Advertising Technology (AdTech); Programmatic Advertising
1100000.00
Latest recorded funding before acquisition
“Trovit; Nekko Capital; 101 Startups; Cabiedes & Partners; Highgrowth Partners”