
Simporter is an AI tool that lets you turn the best trend opportunities into validated, high-performing product ideas in minutes. Designed for large Consumer Good brands, brands use Simporter to predict future trends, monitor consumer needs, build new products, and then validate them. This gives you more confidence, with data on your side, so you can go from trend spotting to product launching faster, while growing your average new product revenue by 23%. Spot trends, generate concepts with AI, optimize your concepts, prioritize the winners, and then launch. All in one completely automated, global tool. Trusted by Fortune 500s globally.

Simporter is an AI tool that lets you turn the best trend opportunities into validated, high-performing product ideas in minutes. Designed for large Consumer Good brands, brands use Simporter to predict future trends, monitor consumer needs, build new products, and then validate them. This gives you more confidence, with data on your side, so you can go from trend spotting to product launching faster, while growing your average new product revenue by 23%. Spot trends, generate concepts with AI, optimize your concepts, prioritize the winners, and then launch. All in one completely automated, global tool. Trusted by Fortune 500s globally.
What they do: B2B AI SaaS that analyzes large-scale search, sales/POS, social and review data to support trend discovery, product ideation and launch forecasting for CPG teams.
Founders / year: Founded 2018 by Tim Hall and Dillon Hall (father-and-son cofounders).
Locations: U.S. presence listed (Bentonville / Atlanta) with R&D team in Kyiv, Ukraine.
Funding: Seed-stage backing; lead investor: Startup Wise Guys; angel investor Mitch Barns also invested and joined the advisory board.
Key capability: Proprietary NLP/AI that predicts product sales and validates concepts before launch.
New-product research, consumer insights and launch forecasting for consumer packaged goods (CPG) teams.
2018
B2B SaaS; consumer packaged goods (CPG) market research
Listed in Dealroom funding table (amount displayed as €0.0 / undisclosed in captured view).
Listed in Dealroom funding table (amount displayed as €0.0 / undisclosed in captured view).
Seed round led by Startup Wise Guys; included angel investors such as Mitch Barns, who invested and joined the advisory board. Amount not disclosed in available sources.
“Seed backing led by Startup Wise Guys; angel investor Mitch Barns invested and joined the advisory board.”