
Similar.ai is an intelligent SEO platform designed to empower product-led teams to scale organic acquisition by automatically discovering customer intent, cleaning and restructuring pages, and creating new content to match search demand at scale. The platform uses machine learning and powerful APIs to cluster keyword and topic data, build customer intent models, and optimize site structure including deduplication and internal linking. It enables rapid site-wide SEO changes without heavy engineering resources, making SEO a scalable, ongoing growth strategy accessible beyond large enterprises. Key products include SiteTopic.io for SEO research, ContentGen.io for AI-generated content, InternalLinking.io, NewPages.io for page creation, and an SEO experimentation dashboard. The platform targets large online retailers and marketplaces, helping them reduce page bloat, improve content quality, and increase traffic and revenue efficiently.

Similar.ai is an intelligent SEO platform designed to empower product-led teams to scale organic acquisition by automatically discovering customer intent, cleaning and restructuring pages, and creating new content to match search demand at scale. The platform uses machine learning and powerful APIs to cluster keyword and topic data, build customer intent models, and optimize site structure including deduplication and internal linking. It enables rapid site-wide SEO changes without heavy engineering resources, making SEO a scalable, ongoing growth strategy accessible beyond large enterprises. Key products include SiteTopic.io for SEO research, ContentGen.io for AI-generated content, InternalLinking.io, NewPages.io for page creation, and an SEO experimentation dashboard. The platform targets large online retailers and marketplaces, helping them reduce page bloat, improve content quality, and increase traffic and revenue efficiently.
What they do: AI platform that automates SEO: creates and maintains landing/category pages, content, and internal linking for e-commerce sites.
Headquarters: Leiden, The Netherlands
Founders: Robin Allenson (Co‑founder & CEO), Terry Peng (Co‑founder & CTO)
Employees (approx.): 5
Funding: Seed round closed Oct 2020; total reported funding: $0.00 USD (per snapshot)
E-commerce SEO automation: reduce page bloat, improve content quality, create missing category/landing pages, and optimize internal linking and product feeds for organic growth.
SaaS / E-commerce software / SEO automation
Seed round closed Oct 8, 2020 (Crunchbase funding entry).
“Creative Destruction Lab (listed among investors on Crunchbase)”