
SightX offers an all-in-one consumer research platform that combines advanced capabilities with a simple, user-friendly interface. The platform is designed to empower researchers and marketers by providing automated solutions for in-depth consumer insights, enabling them to understand their target audience better and drive organizational growth. Key features include audience segmentation, heat mapping, brand tracking, key driver analysis, concept testing, and various pricing research methodologies like Gabor-Granger and Van Westendorp. The platform also incorporates 'Ada,' a generative AI-powered research consultant, to assist users throughout the research process. SightX aims to be the new standard in consumer research, offering high-quality access to millions of consumers worldwide and supporting diverse use cases from product development to marketing and advertising.

SightX offers an all-in-one consumer research platform that combines advanced capabilities with a simple, user-friendly interface. The platform is designed to empower researchers and marketers by providing automated solutions for in-depth consumer insights, enabling them to understand their target audience better and drive organizational growth. Key features include audience segmentation, heat mapping, brand tracking, key driver analysis, concept testing, and various pricing research methodologies like Gabor-Granger and Van Westendorp. The platform also incorporates 'Ada,' a generative AI-powered research consultant, to assist users throughout the research process. SightX aims to be the new standard in consumer research, offering high-quality access to millions of consumers worldwide and supporting diverse use cases from product development to marketing and advertising.
What they do: All-in-one SaaS consumer research platform combining survey tools, advanced analytics, global respondent panels, and generative-AI features.
Founded / HQ: Founded 2014, New York, NY
Founders / leadership: Co-founders: Naira Musallam and Tim Lawton
Team size: Approximately 23 employees
Funding: Reported Seed round on 2022-09-19; total funding reported as $0.00 (per provided data)
Market and consumer research; insights for product development, marketing, advertising, pricing, and customer experience.
2014
SaaS; Market Research / Consumer Insights
Seed round reported on September 19, 2022; sources list investors including Scout Ventures and Baleon Capital.
“Scout Ventures; Baleon Capital”