
Sift Media, founded in 2015, operates at the intersection of mobile advertising and big data. The company leverages AI and machine learning to process over 50 billion mobile ad requests daily, hypertargeting app install ads for its clients. Their platform processes 600k bid requests per second from 15 RTB exchange partners across 100 countries, enhancing ad requests with billions of user profiles to deliver ads within 120ms. Sift Media focuses on fraud prevention and optimizing campaign performance for conversion rates and click-to-install times. The company has delivered 250 billion mobile ads and 100 million app installs for thousands of advertisers. Sift Media has received over $5 million in venture capital and has been recognized on Deloitte's Technology Fast 500 and Inc. 5000 lists.

Sift Media, founded in 2015, operates at the intersection of mobile advertising and big data. The company leverages AI and machine learning to process over 50 billion mobile ad requests daily, hypertargeting app install ads for its clients. Their platform processes 600k bid requests per second from 15 RTB exchange partners across 100 countries, enhancing ad requests with billions of user profiles to deliver ads within 120ms. Sift Media focuses on fraud prevention and optimizing campaign performance for conversion rates and click-to-install times. The company has delivered 250 billion mobile ads and 100 million app installs for thousands of advertisers. Sift Media has received over $5 million in venture capital and has been recognized on Deloitte's Technology Fast 500 and Inc. 5000 lists.
Founded: 2015
Headquarters: Durham, North Carolina
Sector: Mobile adtech (app-install targeting, AI/ML)
Scale: Processes billions/trillions of mobile ad requests monthly; claims 600k bid requests/sec
Funding: Reported >$5M total (seed/early rounds)
Programmatic mobile advertising: efficient hypertargeting of app-install ads, fraud mitigation, and campaign performance optimization.
2015
Adtech / Mobile advertising
$3.25M
Reported January 2016 funding event with participation from Piedmont Capital, Alerion Ventures, IDEA Fund Partners and angels.
$2M
Earlier reported seed financing for a personalized shopping product (coverage cites ~ $2M total to date)
“Alerion Ventures; Cofounders Capital; IDEA Fund Partners; Piedmont Capital; Tweener Fund; Wakefield Group; angel investors”