
Shopthelook is an omnichannel fashion e-commerce platform that functions as a visual search engine. It aggregates products from various e-commerce partners into a unified catalog, powered by artificial intelligence and augmented reality. The platform aims to provide a seamless shopping experience, allowing users to discover, save to wishlists, and purchase items from their preferred e-commerce sites using a single Shopthelook account. This approach eliminates the need for users to create multiple accounts or re-enter payment information. Shopthelook also focuses on leveraging nano-influencers, recognizing their efficiency and potential in fashion marketing, to build a database of users inspired by everyday people's style.

Shopthelook is an omnichannel fashion e-commerce platform that functions as a visual search engine. It aggregates products from various e-commerce partners into a unified catalog, powered by artificial intelligence and augmented reality. The platform aims to provide a seamless shopping experience, allowing users to discover, save to wishlists, and purchase items from their preferred e-commerce sites using a single Shopthelook account. This approach eliminates the need for users to create multiple accounts or re-enter payment information. Shopthelook also focuses on leveraging nano-influencers, recognizing their efficiency and potential in fashion marketing, to build a database of users inspired by everyday people's style.
What: Omnichannel fashion e-commerce platform with visual search and AR virtual try-on
Headquarters: Genoa (Genova), Italy
Founders / Leadership: Ottavia Pittaluga (Founder & CEO); Lorenzo-Vittorio Pittaluga (Co-founder)
Funding: €25,000 round (Dec 2020); lead investor Alberto Carteny
Team size: ~6 employees
Fashion e-commerce discovery, conversion and experiential shopping (visual search, virtual try-on, affiliate/aggregator commerce).
Fashion e-commerce
€25,000
Dealroom lists the round as Seed; Crunchbase lists the round as Pre-Seed.
“Alberto Carteny listed as lead investor for the Dec 2020 round”