
Shopstory is a no-code marketing automation platform designed for e-commerce businesses. It empowers marketing teams to automate, optimize, and scale their marketing efforts without writing any code, allowing users to get up and running in minutes. The platform integrates with popular tools like Google Ads, Meta Ads, Shopify, and WooCommerce, and leverages AI for tasks such as updating product descriptions. Shopstory offers solutions for content creation, Meta Ads management, reporting, notifications, and SEO automation, catering to agencies, online shops, and freelancers. The company highlights its ease of use, powerful builder, and deep integrations as key differentiators. Customer testimonials indicate significant improvements in leads, ROAS, time savings for reporting, inventory management, and conversion rates.

Shopstory is a no-code marketing automation platform designed for e-commerce businesses. It empowers marketing teams to automate, optimize, and scale their marketing efforts without writing any code, allowing users to get up and running in minutes. The platform integrates with popular tools like Google Ads, Meta Ads, Shopify, and WooCommerce, and leverages AI for tasks such as updating product descriptions. Shopstory offers solutions for content creation, Meta Ads management, reporting, notifications, and SEO automation, catering to agencies, online shops, and freelancers. The company highlights its ease of use, powerful builder, and deep integrations as key differentiators. Customer testimonials indicate significant improvements in leads, ROAS, time savings for reporting, inventory management, and conversion rates.
What: No-code ecommerce & marketing automation platform
Founded: September 2020 (Vienna), originally named boomerank
Founders: Sebastian Schwelle (CEO) and Robert Böhm (CTO)
Funding: Raised multiple early rounds totaling ~€4–€6M (latest ~€2M in Oct 2023)
Team size: 22 employees (reported)
Ecommerce marketing and performance automation (reducing manual work for marketing teams and agencies).
2020
SaaS, Ecommerce Marketing
€2.2 million
Undisclosed (described as 'million-dollar' financing)
Participation from existing investors
≈€2 million
Included participation from PlanRadar founders and existing investors
“Investors include tecnet Equity, startup300, aws Gründerfonds, Calm/Storm, Hardlymountain Capital, and angel investors such as Hansi Hansmann and Patrick Pöschl.”