
AI-native, B2B SaaS, creating and deploying end-to-end advertising, to produce durably higher revenues for every book, from continuously self-optimising, automated campaigns, all year round.

AI-native, B2B SaaS, creating and deploying end-to-end advertising, to produce durably higher revenues for every book, from continuously self-optimising, automated campaigns, all year round.
What they do: AI-native B2B SaaS automating end-to-end advertising for book publishers and authors
HQ & founding: London; founded in 2022, commercial launch 2023
Product differentiator: Proprietary 'BookDNA' content analysis to generate and optimise ad campaigns
Team size: Approximately 12 employees
Funding (reported): Seed / pre-seed activity in late 2023; reported round sizes include £3M (Dealroom) and $420k (Crunchbase/other entry)
Book discoverability and sales conversion for publishers and authors through automated advertising
2022
Adtech / Publishing SaaS
420000.00
Crunchbase/other entry lists a Pre-Seed round dated Oct 1, 2023 with amount shown as 420,000 USD in provided snapshot
3,000,000.00 GBP
Dealroom reports a £3 million seed round in December 2023 at a reported £12M valuation
“Group of individual investors and industry advisors including named advertising and publishing veterans listed on company team pages”