
AI-native, B2B SaaS, creating and deploying end-to-end advertising, to produce durably higher revenues for every book, from continuously self-optimising, automated campaigns, all year round.

AI-native, B2B SaaS, creating and deploying end-to-end advertising, to produce durably higher revenues for every book, from continuously self-optimising, automated campaigns, all year round.
What they do: AI-native B2B SaaS that builds and deploys end-to-end, continuously self‑optimising advertising campaigns to sell books
Founded: 2022
Headquarters: London, United Kingdom
Stage & recent raise: Seed (Dec 2023); reported Seed amount £3.0m
Employees: 12
Founder / CEO: Nadim Sadek
Advertising and marketing for book publishing (backlist/long-tail titles).
2022
B2B SaaS; Advertising/Marketing for publishing
USD 420,000
Listed as a Pre-Seed round in Oct 2023; amount reported as USD 420,000.
GBP 3,000,000
Reported Seed round in Dec 2023; valuation reported as £12.0m.
“Backed by advertising industry veterans, including founders of M&C Saatchi; no named investors are listed in available records.”