
ShelfWise is a fast-growing startup operating in the Artificial Intelligence and IoT field, specializing in retail image recognition for planogram execution. They provide real-time insights into the actual state of shop displays, eliminating the need for manual shelf auditing. Their technology uses deep learning and computer vision to recognize products and prices on shelves, offering analytics on shelf share, facings, brand blocks, and out-of-stock detection. ShelfWise's solutions are designed for Trade Marketing and Field Sales professionals in FMCG, CPG, and pharmaceutical sectors, helping companies optimize their retail execution and shelf approach based on real market data. Their mission is to bring Artificial Intelligence to shop shelves.

ShelfWise is a fast-growing startup operating in the Artificial Intelligence and IoT field, specializing in retail image recognition for planogram execution. They provide real-time insights into the actual state of shop displays, eliminating the need for manual shelf auditing. Their technology uses deep learning and computer vision to recognize products and prices on shelves, offering analytics on shelf share, facings, brand blocks, and out-of-stock detection. ShelfWise's solutions are designed for Trade Marketing and Field Sales professionals in FMCG, CPG, and pharmaceutical sectors, helping companies optimize their retail execution and shelf approach based on real market data. Their mission is to bring Artificial Intelligence to shop shelves.
What they do: Computer-vision mobile app and platform for automated shelf auditing, SKU and price recognition, planogram compliance, shelf share and out-of-stock detection
Headquarters: Kraków, Poland
Founders / leadership: Tomasz Ziętek (Co‑founder, CEO) and Rafał Cycoń (Co‑founder, Chairman)
Team size (approx.): About 13 employees
Funding signal: Reported last round: Non-equity assistance; listed accelerator/support from MassChallenge and Altamira
Retail execution and automated shelf auditing for FMCG/CPG and pharmaceutical retail
Artificial Intelligence; IoT; Retail / Retail Tech
Crunchbase lists last round as Non-equity Assistance
“Accelerator/support from MassChallenge and Altamira”