
Shaped is a fully managed search and recommendation system that simplifies deploying real-time personalization to production applications. We combine state-of-the-art model libraries with advanced features such as online evaluation tooling, a real-time feature store, and continuous training to improve engagement, conversion, and revenue while providing high performance and reliability at scale. No more hassles of complicated data engineering, benchmarking and tuning models or maintaining infrastructure. Whether you’re an expert in recommendation systems, a casual machine-learning practitioner or a novice developer, Shaped is built to be easy to use and as configurable as you need it to be, for developers and enterprises alike.

Shaped is a fully managed search and recommendation system that simplifies deploying real-time personalization to production applications. We combine state-of-the-art model libraries with advanced features such as online evaluation tooling, a real-time feature store, and continuous training to improve engagement, conversion, and revenue while providing high performance and reliability at scale. No more hassles of complicated data engineering, benchmarking and tuning models or maintaining infrastructure. Whether you’re an expert in recommendation systems, a casual machine-learning practitioner or a novice developer, Shaped is built to be easy to use and as configurable as you need it to be, for developers and enterprises alike.
What they do: Developer-first AI recommendations, hybrid search, and retrieval platform for personalized feeds, search, and agent retrieval
Founded by: Tullie Murrell, Daniel Camilleri, Shai Bruhis
Headcount (approx.): 30 employees
Latest funding: $8M Series A (Jul 17, 2024) led by Madrona Ventures
Product highlights: Real-time relevance engine (ShapedQL + multi-stage ranking), SOC 2 Type II certified, usage-based pricing
Personalization, recommendation systems, search relevance, and retrieval for feeds and agent contexts
AI / Machine Learning / Recommendations & Search
$1.9M
Investors listed include Y Combinator, Liquid 2 Ventures, Rogue Capital, Susa Ventures, Uncommon Capital, Ace & Company, Tribe Capital, Global Founders Capital and angels
$8M
Series A participation included Y Combinator and several technology executives and founders
“Participation from well-known investors and YC; Series A led by Madrona Ventures”