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Setoo is an innovative insurance platform that empowers e-businesses in the travel and leisure sectors to create and distribute personalized insurance products. By leveraging its…

Setoo is an innovative insurance platform that empowers e-businesses in the travel and leisure sectors to create and distribute personalized insurance products. By leveraging its…
What they do: Insurance-as-a-service platform for embedding personalised insurance in e‑commerce (travel & leisure focus)
Founders: Eyal Gluska and Noam Shapira
Notable funding: Series A ~€8M (~$9.3M) led by Kamet (AXA) in Sept 2018
Corporate event: Merged with / acquired by Pattern (reported July 2021)
Embedded insurance for e‑commerce, particularly travel and leisure
InsurTech / FinTech
€8,000,000
Reported as ~€8M (~$9.3M) Series A; total reported capital raised to date after the round ~€10.3M (~$12M) in some coverage.
“Kamet (AXA's insurtech studio) as lead investor in Series A”
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