
Sequence is a comprehensive platform designed for Finance teams in B2B scale-ups, enabling error-free revenue collection and management at scale. It automates billing for custom contracts, supporting hybrid pricing models such as usage, seat-based, and subscription pricing, along with complex scenarios like overages, minimum fees, and multi-year phases. The platform provides receivables automation, including seamless invoicing via email or shared links, bulk invoicing capabilities, and dunning automations to ensure timely payments. Sequence also offers ASC 606 and IFRS 15 compliant revenue recognition features, with a sub-ledger to track deferred, recognized, billed, and unbilled revenue, simplifying month-end reporting. Its system of record allows users to search across all contracts, pricing, and billing data, unifying Finance, Sales, and Engineering teams. Sequence offers flexible tools for CFOs, reducing reliance on developers for FinOps automation, and integrates with existing CRM, data warehouse, accounting, and ERP systems. The company is backed by prominent investors like Andreessen Horowitz and Salesforce Ventures.

Sequence is a comprehensive platform designed for Finance teams in B2B scale-ups, enabling error-free revenue collection and management at scale. It automates billing for custom contracts, supporting hybrid pricing models such as usage, seat-based, and subscription pricing, along with complex scenarios like overages, minimum fees, and multi-year phases. The platform provides receivables automation, including seamless invoicing via email or shared links, bulk invoicing capabilities, and dunning automations to ensure timely payments. Sequence also offers ASC 606 and IFRS 15 compliant revenue recognition features, with a sub-ledger to track deferred, recognized, billed, and unbilled revenue, simplifying month-end reporting. Its system of record allows users to search across all contracts, pricing, and billing data, unifying Finance, Sales, and Engineering teams. Sequence offers flexible tools for CFOs, reducing reliance on developers for FinOps automation, and integrates with existing CRM, data warehouse, accounting, and ERP systems. The company is backed by prominent investors like Andreessen Horowitz and Salesforce Ventures.
Headquarters: London
Product: Billing, pricing and revenue automation platform for B2B scale-ups
Founders: Eamon Jubbawy and Riya Grover
Notable investors: Andreessen Horowitz (a16z), Salesforce Ventures
Recent funding: $19M seed (Sep 2022)
Employee count (reported): 45
Quote-to-cash, billing complexity, revenue recognition, and receivables automation for B2B scale-ups with usage-based or hybrid pricing models.
Fintech / Billing & Revenue Operations
19000000.00
Seed round reported at $19M with participation from Salesforce Ventures and other investors.
22690000.00
Funding summary record with total_funding_amount and last_funding_date present in reported snapshot.
20000000.00
Company blog post references a $20M Series A and lists multiple investors.
“Backed by Andreessen Horowitz (a16z) and Salesforce Ventures”