Selma Finance
Selma Finance AG is a Swiss fintech company providing an AI-powered personal investment assistant that offers customized investment plans tailored to individual financial goals and life situations. The company operates as an independent portfolio manager authorized by FINMA, focusing on long-term, globally diversified ETF portfolios with active risk management and automatic rebalancing. Selma's business model is subscription-based with a tiered yearly fee depending on investment size, starting from 0.42%. The platform emphasizes transparency, independence, and expert portfolio management, serving over 15,000 clients with more than 2 million trades executed. Selma differentiates itself by combining Swiss banking reliability with Nordic design and technology, offering holistic financial planning and dedicated human support alongside AI advice.
Selma Finance
Selma Finance AG is a Swiss fintech company providing an AI-powered personal investment assistant that offers customized investment plans tailored to individual financial goals and life situations. The company operates as an independent portfolio manager authorized by FINMA, focusing on long-term, globally diversified ETF portfolios with active risk management and automatic rebalancing. Selma's business model is subscription-based with a tiered yearly fee depending on investment size, starting from 0.42%. The platform emphasizes transparency, independence, and expert portfolio management, serving over 15,000 clients with more than 2 million trades executed. Selma differentiates itself by combining Swiss banking reliability with Nordic design and technology, offering holistic financial planning and dedicated human support alongside AI advice.