
Perpetua is an eCommerce advertising optimization software that leverages AI to enhance ad performance and drive growth for online sellers. Their platform automates campaign creation, execution, and optimization across marketplaces like Amazon and Walmart, allowing businesses to set strategic objectives (growth, profitability, brand defense, awareness) and have Perpetua's ad engine manage tactical execution. Key features include customizable recommendations, conversion-based bidding, and comprehensive reporting to measure ad spend impact across channels. Perpetua aims to give 'superpowers' to online sellers by unlocking predictable, sustainable growth through intelligent advertising tools.

Perpetua is an eCommerce advertising optimization software that leverages AI to enhance ad performance and drive growth for online sellers. Their platform automates campaign creation, execution, and optimization across marketplaces like Amazon and Walmart, allowing businesses to set strategic objectives (growth, profitability, brand defense, awareness) and have Perpetua's ad engine manage tactical execution. Key features include customizable recommendations, conversion-based bidding, and comprehensive reporting to measure ad spend impact across channels. Perpetua aims to give 'superpowers' to online sellers by unlocking predictable, sustainable growth through intelligent advertising tools.
Founded: 2014
Product: All‑in‑one Amazon seller platform (ads optimization, campaign automation, profit analytics)
Headquarters: Berlin, Germany
Notable investor / exit: Series A lead: Frog Capital; acquired by Ascential
eCommerce seller tools — optimizing advertising performance and profitability on marketplaces (Amazon).
2014
SaaS / eCommerce tools
Reported acquisition by Ascential
“Frog Capital (Series A lead); Ascential (acquirer)”