
Scratchpad offers an AI-driven sales execution platform designed to make deploying AI to sales teams practical and easy. It addresses the significant issue of sellers spending 65% of their time on administrative tasks, thereby reducing selling capacity. Scratchpad automates CRM updates by analyzing sales calls to generate suggestions and update records, which reps can review or automate. Their AI-native sheets and sales notes provide a fast, adopted interface for Salesforce, replacing disconnected spreadsheets and offering seamless CRM access. The platform also features AI-driven CRM hygiene monitoring, providing instant visibility into performance and adherence to sales methodologies like MEDDIC or SPICED. Their AI-generated sales notes capture data from conversations, creating transcripts, summaries, and action items. Scratchpad ensures enterprise-grade security and compliance by inheriting Salesforce permissions and adhering to SOC 2 Type 2, GDPR, and CCPA guidelines. The company reports significant results for its users, including a 42% boost in quota attainment, 100% forecast accuracy, 80% cleaner pipeline, 700% increase in methodology adherence, and over 10 hours saved per rep per week.

Scratchpad offers an AI-driven sales execution platform designed to make deploying AI to sales teams practical and easy. It addresses the significant issue of sellers spending 65% of their time on administrative tasks, thereby reducing selling capacity. Scratchpad automates CRM updates by analyzing sales calls to generate suggestions and update records, which reps can review or automate. Their AI-native sheets and sales notes provide a fast, adopted interface for Salesforce, replacing disconnected spreadsheets and offering seamless CRM access. The platform also features AI-driven CRM hygiene monitoring, providing instant visibility into performance and adherence to sales methodologies like MEDDIC or SPICED. Their AI-generated sales notes capture data from conversations, creating transcripts, summaries, and action items. Scratchpad ensures enterprise-grade security and compliance by inheriting Salesforce permissions and adhering to SOC 2 Type 2, GDPR, and CCPA guidelines. The company reports significant results for its users, including a 42% boost in quota attainment, 100% forecast accuracy, 80% cleaner pipeline, 700% increase in methodology adherence, and over 10 hours saved per rep per week.
What they do: AI-driven sales workspace that sits on top of Salesforce to simplify note-taking, sheets, call transcription, and automated CRM updates
Headquarters: San Francisco, California
Founders: Pouyan Salehi and Cyrus Karbassiyoon
Total disclosed funding: Approximately $49.6M (through Jan 2022)
Employee count (reported): ~60
Sales productivity and CRM data quality for teams using Salesforce
Sales productivity / Revenue operations
3.6M USD
Seed announced Oct 6, 2020
13M USD
Series A announced Feb 3, 2021
33M USD
Series B announced Jan 25, 2022; brought total disclosed funding to roughly $49.6M
“Craft Ventures and Accel are recurring lead/backing investors across rounds”