
Sama is a leading enterprise AI data annotation and model evaluation company that provides a comprehensive, scalable, and ethical data pipeline for computer vision and generative AI model development. Their platform combines human-in-the-loop expertise with advanced technology to deliver high-quality annotations for images, video, 3D point clouds, and sensor data, enabling customers to accelerate AI model development up to 3x faster with a 99% first batch acceptance rate. Sama serves major industries including autonomous vehicles, retail, banking, consumer tech, and manufacturing, trusted by 40% of FAANG companies. The company emphasizes transparent pricing, enterprise-grade data security, and ethical AI supply chains, impacting over 65,000 lives through its purpose-driven business model. Sama is a Certified B Corp and recognized for its social impact and workplace excellence.

Sama is a leading enterprise AI data annotation and model evaluation company that provides a comprehensive, scalable, and ethical data pipeline for computer vision and generative AI model development. Their platform combines human-in-the-loop expertise with advanced technology to deliver high-quality annotations for images, video, 3D point clouds, and sensor data, enabling customers to accelerate AI model development up to 3x faster with a 99% first batch acceptance rate. Sama serves major industries including autonomous vehicles, retail, banking, consumer tech, and manufacturing, trusted by 40% of FAANG companies. The company emphasizes transparent pricing, enterprise-grade data security, and ethical AI supply chains, impacting over 65,000 lives through its purpose-driven business model. Sama is a Certified B Corp and recognized for its social impact and workplace excellence.
What they do: Enterprise training-data platform for annotation, evaluation and supervised fine-tuning (images, video, 3D point clouds, sensor and language data).
Mission / impact: Purpose-driven public benefit company / Certified B Corp focused on ethical AI supply chains and 'giving work, not aid'.
Funding: Total $84.8M raised; latest a $70M Series B led by CDPQ (Nov 4, 2021).
Scale: Reported ~4,222 employees; claims impacting 65,000+ lives and trusted by ~40% of FAANG.
Founded / HQ: Founded 2008 (originally Samasource); based in San Francisco, CA (per Crunchbase).
Training-data quality, scalable annotation workflows, and model evaluation for AI/ML across industries (autonomous vehicles, retail, banking, consumer tech, manufacturing).
2008
AI training data / data annotation & model evaluation
$70M
Reported as an oversubscribed round; company stated existing investors participated.
$14.8M
Reported Series A amount per TechCrunch.
“Backed by institutional and strategic investors; Series B led by CDPQ with participation from investors reported to include First Ascent Ventures, Vistara Growth and Salesforce Ventures. The Nov 2021 round was described as oversubscribed, signaling strong investor interest.”
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