
SalesPlay X is a strategic account planning platform that uses AI to help sales teams close strategic deals by delivering the right message to the right person at the right time. It automates account research, identifies prospects and their contact information, provides a sales play messaging engine, and allows for personalized document creation including business cases and proposals. The platform aims to turn go-to-market plans into action, enabling sales reps to win bigger by justifying higher deal sizes with personalized value cases, win faster by automating the heavy lift of research and document creation, and win more by keeping reps focused on prospecting. SalesPlay X also facilitates tighter sales and marketing alignment and enables partner co-selling through a partner portal for creating and sharing Joint Pursuit Plans.

SalesPlay X is a strategic account planning platform that uses AI to help sales teams close strategic deals by delivering the right message to the right person at the right time. It automates account research, identifies prospects and their contact information, provides a sales play messaging engine, and allows for personalized document creation including business cases and proposals. The platform aims to turn go-to-market plans into action, enabling sales reps to win bigger by justifying higher deal sizes with personalized value cases, win faster by automating the heavy lift of research and document creation, and win more by keeping reps focused on prospecting. SalesPlay X also facilitates tighter sales and marketing alignment and enables partner co-selling through a partner portal for creating and sharing Joint Pursuit Plans.
What they do: AI-enabled strategic messaging platform that turns go-to-market plans into personalized account plans and customer-facing materials for enterprise sales and marketing teams.
Founding & HQ: Founded Apr 2023; headquartered in Mountain View, California.
Founders / leadership: Megan (Meg) Hall (CEO & Founder) and Michal Kowalkowski (CTO & Co‑Founder).
Funding: Pre-Seed stage; disclosed total $317,000 across three pre-seed rounds.
Notable investors: Lists Jason Kurtz, BlueStartups, and Hatcher+ as notable current investors.
Go-to-market planning, sales enablement, and sales/marketing alignment for enterprise accounts.
2023
Sales enablement
$175,000
$22,000
$120,000
“Company lists Jason Kurtz, BlueStartups, and Hatcher+ as notable current investors.”