
Sailthru by Marigold is a relationship marketing platform that helps businesses acquire, grow, and retain customers through personalized marketing campaigns across email, SMS, mobile, and web channels. It leverages AI and machine learning for advanced personalization, lifecycle optimization, and real-time activity detection. The company emphasizes a partnership-driven approach, offering dedicated Customer Success Managers and strategic guidance to help clients maximize ROI. Sailthru by Marigold is a part of Marigold's family of products, aiming to create true connections and drive quantifiable results for businesses, particularly in the retail and media sectors.

Sailthru by Marigold is a relationship marketing platform that helps businesses acquire, grow, and retain customers through personalized marketing campaigns across email, SMS, mobile, and web channels. It leverages AI and machine learning for advanced personalization, lifecycle optimization, and real-time activity detection. The company emphasizes a partnership-driven approach, offering dedicated Customer Success Managers and strategic guidance to help clients maximize ROI. Sailthru by Marigold is a part of Marigold's family of products, aiming to create true connections and drive quantifiable results for businesses, particularly in the retail and media sectors.
Founded: 2008
Headquarters: New York, NY, USA
Product: Relationship marketing / personalization platform (email, SMS, mobile, web)
Total funding (pre-acquisition): Approximately $48M–$50M (last round Series C Dec 2013)
Acquisition: Acquired by Campaign Monitor / CM Group (announced Jan 15, 2019)
Customer acquisition, retention, and personalized lifecycle marketing for publishers and e-commerce brands.
2008
Marketing technology / MarTech
1000000
Approximate $1M seed round
9000000
Approximate $9M Series A
19000000
Series B announced Feb 11, 2013
20000000
Series C announced Dec 17, 2013
“Raised venture rounds led by Benchmark and Scale Venture Partners; board participation from Bill Gurley after Benchmark's investment”