
Safi is revolutionizing the global recyclables trading market by providing a platform that connects buyers and sellers of recyclables, enhancing the trading process with AI-powered quality control and efficient order management. Their business model focuses on increasing sales prices for sellers while ensuring buyers receive the expected material quality, thus improving profitability and transparency in the recycling industry. With a strong international network and a recent $19.5 million Series A funding, Safi is positioned as a leader in the market, addressing the urgent challenges of recycling efficiency and sustainability.

Safi is revolutionizing the global recyclables trading market by providing a platform that connects buyers and sellers of recyclables, enhancing the trading process with AI-powered quality control and efficient order management. Their business model focuses on increasing sales prices for sellers while ensuring buyers receive the expected material quality, thus improving profitability and transparency in the recycling industry. With a strong international network and a recent $19.5 million Series A funding, Safi is positioned as a leader in the market, addressing the urgent challenges of recycling efficiency and sustainability.
What they do: AI-powered B2B marketplace and tech platform for trading recyclables (plastic, paper, metal)
Headquarters: London, United Kingdom
Recent raise: $19.5M Series A (announced Nov 24, 2023)
Founded / rebrand: Founded Aug 2021 (as TrueCircle); rebranded May 17, 2023
Inefficiencies and lack of transparency in trading recycled materials (plastic, paper, metal).
2021
Climate tech / Recycling marketplace
$19,500,000
“Backed by climate and marketplace investors including Lowercarbon and Transition, with participation from entrepreneurs and family offices (including Tetrapak and Henkel family interests and founders of Revolut and Monzo).”