
Roots (formerly Roots Automation) is an AI agent platform built specifically for the insurance industry. Their platform leverages AI and deep insurance expertise to automate complex processes, particularly those involving unstructured data. Key offerings include AI Agents for tasks like underwriting, claims processing, and policy servicing, as well as InsurGPT™, a generative AI model fine-tuned for insurance. The platform aims to streamline operations, accelerate quoting, improve claims handling accuracy and efficiency, and reduce operational costs. Roots emphasizes speed to value, with implementations measured in weeks, and claims that their solutions can increase satisfaction, add team capacity, and accelerate business growth for insurers. They highlight their commitment to responsible AI, security, and compliance, meeting standards such as ISO 27001, SOC 2 Type 2, HIPAA, and CCPA.

Roots (formerly Roots Automation) is an AI agent platform built specifically for the insurance industry. Their platform leverages AI and deep insurance expertise to automate complex processes, particularly those involving unstructured data. Key offerings include AI Agents for tasks like underwriting, claims processing, and policy servicing, as well as InsurGPT™, a generative AI model fine-tuned for insurance. The platform aims to streamline operations, accelerate quoting, improve claims handling accuracy and efficiency, and reduce operational costs. Roots emphasizes speed to value, with implementations measured in weeks, and claims that their solutions can increase satisfaction, add team capacity, and accelerate business growth for insurers. They highlight their commitment to responsible AI, security, and compliance, meeting standards such as ISO 27001, SOC 2 Type 2, HIPAA, and CCPA.
Domain: roots.ai
Focus: Agentic AI platform and InsurGPT for insurance (claims, underwriting, quoting, policy servicing)
Founded: 2018
Founders: Chaz Perera; John Cottongim
Employees: 142
Total funding: USD 43,950,000
Automating complex, unstructured-data workflows in insurance operations (P&C focus noted).
2018
Insurance / Insurtech
USD 3,200,000
USD 10,000,000
Participants included Liberty Mutual Strategic Ventures, Vestigo Ventures, and CRV
USD 22,200,000
Follow-on investments from MissionOG and Liberty Mutual Strategic Ventures