
Roivenue is a marketing intelligence platform that helps companies worldwide maximize ROI of online campaigns by analyzing all marketing data, identifying profitable and underperforming campaigns, and delivering actionable insights for data-driven decision-making. It uses advanced machine learning and AI-driven attribution models to provide comprehensive insights across all funnel stages, including cookieless measurement, cross-device tracking, and impressions measurement even in walled gardens. The platform integrates data from over 70 advertising platforms and backend sources, harmonizing disparate data into a unified view for strategic planning and optimization. Roivenue serves large international brands and empowers CMOs, performance managers, and data analysts with precise marketing performance insights, enabling smarter budget decisions and improved marketing efficiency.

Roivenue is a marketing intelligence platform that helps companies worldwide maximize ROI of online campaigns by analyzing all marketing data, identifying profitable and underperforming campaigns, and delivering actionable insights for data-driven decision-making. It uses advanced machine learning and AI-driven attribution models to provide comprehensive insights across all funnel stages, including cookieless measurement, cross-device tracking, and impressions measurement even in walled gardens. The platform integrates data from over 70 advertising platforms and backend sources, harmonizing disparate data into a unified view for strategic planning and optimization. Roivenue serves large international brands and empowers CMOs, performance managers, and data analysts with precise marketing performance insights, enabling smarter budget decisions and improved marketing efficiency.
Category: Marketing intelligence / multi-touch attribution (MTA) platform
Core tech: AI-driven attribution, cookieless and cross-device measurement
Customers: Large international brands and e-commerce
Funding: Seed-stage rounds; latest announced Aug 6, 2021
Exit: Acquired by ScanmarQED (announced Nov 29, 2022)
Marketing measurement, attribution, data unification, and privacy-first analytics for complex customer journeys.
2018
Marketing analytics / SaaS
Latest seed round announced Aug 6, 2021
Earlier seed-stage funding round with Pale Fire Capital participation
“Pale Fire Capital participation in seed rounds; company was later acquired by ScanmarQED”