
Roadway is a growth marketing attribution and automation platform that empowers growth marketing teams to scale and optimize campaigns faster with AI growth marketing agents. The platform provides expert-built attribution, end-to-end attribution across all key growth metrics, and outcome-based analysis on autopilot. It offers proactive AI analysis to put insights and opportunities on autopilot, enabling leaner teams to grow faster. Roadway provides personalized Growth Marketing Coworkers for guided automation and expert analysis of campaigns, with insight-driven action suggestions. The platform helps drive predictable revenue growth with campaign-level attribution that is deduplicated across channels and includes flexible integration options like one-click connectors and warehouse-native capabilities. It is built for growth marketers, by growth marketers, offering solutions for growth marketers, marketing leaders, and data teams.

Roadway is a growth marketing attribution and automation platform that empowers growth marketing teams to scale and optimize campaigns faster with AI growth marketing agents. The platform provides expert-built attribution, end-to-end attribution across all key growth metrics, and outcome-based analysis on autopilot. It offers proactive AI analysis to put insights and opportunities on autopilot, enabling leaner teams to grow faster. Roadway provides personalized Growth Marketing Coworkers for guided automation and expert analysis of campaigns, with insight-driven action suggestions. The platform helps drive predictable revenue growth with campaign-level attribution that is deduplicated across channels and includes flexible integration options like one-click connectors and warehouse-native capabilities. It is built for growth marketers, by growth marketers, offering solutions for growth marketers, marketing leaders, and data teams.
What: AI-driven growth marketing attribution and automation platform
Founded: 2023
Founders: Sawyer Kisken; Tim Dalrymple
Headquarters: San Rafael, California, United States
Funding: Seed — $3.2M (Aug 2023)
Growth marketing measurement, attribution, and campaign automation
2023
Data and Analytics
3200000
Reported seed round with participation from Precursor Ventures, K5 Global, and others
“Backed by early-stage investors including Neo, K5 Global, Precursor Ventures, and Tokyo Black”