rhumbo.eu
RHUMBO is a research project focused on developing a new paradigm for understanding human decision-making by measuring subconscious brain processes using mixed reality technologies (MRT) and advanced biometric signals processing. The project aims to create tools and models to predict decision-making in business environments, specifically applied to consumer behavior. RHUMBO's scientific goal is to examine consumer behavioral patterns in realistic situations using MRT, biometric signals, and AI to understand internal psychological states. It also focuses on providing high-level multidisciplinary training for researchers in cognitive neuroscience, immersive experiences, and artificial intelligence, with a specialization in neuro-business. The project seeks to disseminate its findings and tools to the scientific community and corporate users, raise public awareness about neuroscience in daily decisions, and encourage neuroscience careers.
rhumbo.eu
RHUMBO is a research project focused on developing a new paradigm for understanding human decision-making by measuring subconscious brain processes using mixed reality technologies (MRT) and advanced biometric signals processing. The project aims to create tools and models to predict decision-making in business environments, specifically applied to consumer behavior. RHUMBO's scientific goal is to examine consumer behavioral patterns in realistic situations using MRT, biometric signals, and AI to understand internal psychological states. It also focuses on providing high-level multidisciplinary training for researchers in cognitive neuroscience, immersive experiences, and artificial intelligence, with a specialization in neuro-business. The project seeks to disseminate its findings and tools to the scientific community and corporate users, raise public awareness about neuroscience in daily decisions, and encourage neuroscience careers.