
Retail VR develops a 3D SaaS platform that enhances the use of virtual and augmented reality for retailers and brands. Based in Nantes, the company employs 20 people, including web engineers, 3D specialists, graphic designers, and sales personnel, to support over fifty clients in France and abroad. Their innovative platform allows for the rapid creation of 3D merchandising solutions, enabling brands to visualize and optimize their retail strategies effectively, leading to improved decision-making and cost savings.

Retail VR develops a 3D SaaS platform that enhances the use of virtual and augmented reality for retailers and brands. Based in Nantes, the company employs 20 people, including web engineers, 3D specialists, graphic designers, and sales personnel, to support over fifty clients in France and abroad. Their innovative platform allows for the rapid creation of 3D merchandising solutions, enabling brands to visualize and optimize their retail strategies effectively, leading to improved decision-making and cost savings.
Founded: 2018 (Nantes, France)
Product: SaaS 3D merchandising platform for AR/VR planogram design, simulation and deployment
Funding: €1.5M seed (April 2022)
Founders: Erwan Krotoff (CEO); Adrien Zanelli (co‑founder)
Team & customers: Approximately 18 employees; supports over fifty clients
Planogram design, in‑store merchandising, category management and trade marketing workflows
2018
Retail technology; AR/VR SaaS
€1.5M
Participants named by the company include Pays de la Loire Développement, Thématique Groupe, Atlantic Business Angels Booster (ABAB), and Femmes BA.
“Participants include regional development fund (Pays de la Loire Développement) and business angel groups (ABAB, Femmes BA) alongside Thématique Groupe.”